While making my usual rounds this evening, I happened across an interesting post on one of my fave sites – MetaFilter (or MeFi) about a new Calvin Klein fragrance called CKIN2U.
Not the most interesting name I’ve ever heard, but then.. neither was Calvin Klein (until Back to the Future, of course). At any rate, it’s targeted towards the “Technosexual”. I’d never heard the term, but here’s the WikiPedia definition :
A person (usually a male) with a strong aesthetic sense and a love of gadgets. In this sense, it is a portmanteau word combining “technophile” and “metrosexual”. Technosexuality as such has been described by a promoter as “a dandyish narcissist in love with not only himself, but also his urban lifestyle and gadgets; a straight man who is in touch with his feminine side but has fondness for electronics such as cell phones, PDAs, computers, software, and the web.”
Hmm.. kinda sounds like me. I don’t know that I’m a “dandyish narcissist” who’s “in love with himself” – but I do like myself to a healthy degree.
I asked two of my friends online/available at the moment (Mikey and Misi) and Mikey said “in all honesty, yes. that first definition applies” while Misi said “if not used in a derogatory way, I’d agree with that”.
So, okay.. that’s fair. I guess I’ll let myself be lumped in w/this technosexual thing. The 2nd definition goes off on a rant about robot sex and… c’mon, who wouldn’t fuck a robot? We’re all technosexual in that regard (exceptions to the devoutly Amish, perhaps). I just know I didn’t dig on that whole “metrosexual” trend that went around a few years ago like a bad case of the flu.
I guess the good news about finding out you can be lumped into a new, hip category of young urban professionals with too many electronic gadgets is finding out at nearly the exact same time that you’re also being targeted and marketed to and.. hey, look! There’s even a special fragrance for you.
I wonder if it’ll make me smell like a new Mac. Whenever I get a new Mac (which has happened twice in the past year, actually), I end up smelling it for a few minutes and then locking myself in the room to configure and play with it and I close all the windows cause that fresh-from-the-factory smell kinda gets me high.
Could you imagine if I could smell like that and all the hot Mac chicks would come running at full-speed to tackle and sniff me? Calvin Klein – if you’ll bottle it, I’ll fuckin’ wear it!
In the meantime – I might try this. But if anyone comes across a ROFLWAFFLE Iron…. hit me up, will ya?
Other ideas for the savvy marketer to consider :
- LOLlerskates
- ROFLCopters (for the rich technosexual)
- LOLlerpops (for the kids)
.. and a few more I’m saving in case this technosexual thing really takes off.
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